6 Important marketing tactics

1. Event Driven:

Invite influential people to participate in an event like dinner, or ceremonial function, corporate function, or an online event. This kind of event is the one of the tactics to impress the client

2. Social promotions:

Create an effective content, and use social platforms and email channels to publish it ,so that we can reach our product to a large amount of people in a short amount of period.the influencers also an another part of social promotions

3. Endorsement: When a celebrity uses the product and likes it so much, that a brand hires that person the endorse it. Because of the inherent social proof, fans of the influencer are much more likely to try the product.

4. content: Content is the important tool for publicising and promoting your product through medias, A content is like a fish net , though that we can collect and attract large amount of people to sell our products

5. Influencer : As effective and sometimes more effective are getting 30-50 lesser known but socially popular influencers (trainers, players, bloggers, politicians,leaders, in startsetc.) to promote a product, event or social cause within a short time frame.

6.Building an influencer Community: Influential people in sports and celebrities are great for social proof and will help drive awareness and sales. But they are not willing to help you build an engaged community around your product. The best approach is to have a mix of celebrity and lesser known influencers. The former to draw massive awareness, the latter to nurture them into advocates for your organization

 

This article is originally Referred from : forbes

 

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To generate sales leads

 

1. Podcasts

A well-planned and executed podcast can not only help build backlinks and improve company search engine rankings, but also generate real interest. Those listeners will then become the kind of informed and excited high-quality leads that can quickly turn into high-quality customers.

2. Online Discussions/Webinars

Skype, Google+ Hangouts, and online business communities are perfectly formatted to allow companies and clients to have an open discussion in real time. Open webinars that allow for question-and-answer sessions are considered ‘very useful’ by 92% of webinar attendees. Build trust, share your vision of the future, and get to know the people on whom your business depends, and you’ll be doing more to generate good leads than any 140-character non-sequitur could ever accomplish.

3. Pinterest.

Pinterest is a relatively simple social media platform that allows users to share images with one another. But don’t let its apparent lack of complexity fool you: Pinterest has 70 million registered users, 40 million of which are considered active (posting on a monthly basis). And of those millions of users, 70% say that they visit Pinterest in order to get inspiration about what to purchase.

4. Content Marketing

Although content marketing may not be quite as unknown as some of the others in this list (given that 91% of B2B, and 86% of B2C marketers use content marketing), it still isn’t being fully utilized by many organizations. In fact,  only 32% of marketers believe that they are effectively executing enough content.

5. Landing pages

Potential customers who take the time to visit your site have already engaged in the most difficult aspect of lead generation. By demonstrating an interest in what you have to offer, they make it possible for you to narrow your focus so the majority of your efforts are directed towards leads that are more likely to convert.

That said, across the internet approximately 60–90% of landing page visitors bounce(leave the site without visiting any other pages), and of those who leave, roughly 98% will never return. Despite this, 68% of B2B businesses use landing pages to generate new sales leads.

This article is originally taken from: salesforce

 

Shift your programming to “Swift”

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*Swift is easier to read
* Swift is easier to maintain
*Swift is safer
*Swift is unified with memory management
*Swift requires less code
*Swift is faster
* Fewer name collisions with open source projects
*Swift supports dynamic libraries
*Swift Playgrounds encourages interactive coding
*Swift is a future you can influence

Swift is easier to read and write:
Swift code more closely resembles natural English, in addition to other modern popular programming languages. This readability makes it easier for existing programmers from JavaScript, Java, Python, C#, and C++ to adopt Swift into their tool chain — unlike the ugly duckling that was Objective-C.

Swift is easier to maintain :

Xcode and the LLVM compiler can do work behind the scenes to reduce the workload on the programmer. With Swift, programmers do less bookkeeping and can spend more time creating app logic. Swift cuts out boilerplate work and improves the quality of code, comments, and features that are supported.

Swift is safer

To provide predictable behavior Swift triggers a runtime crash if a nil optional variable is used. This crash provides consistent behavior, which eases the bug-fixing process because it forces the programmer to fix the issue right away. The Swift runtime crash will stop on the line of code where a nil optional variable has been used. This means the bug will be fixed sooner or avoided entirely in Swift code.

Swift is unified with memory management
Automatic and high-performance memory management is a problem that has been solved, and Apple has proven it can increase productivity. The other side effect is that both Objective-C and Swift do not suffer from a Garbage Collector running cleaning up for unused memory, like Java, Go, or C#.

Swift requires less code

With Objective-C, messing up the order or using the wrong string token causes the app to crash. Here, Swift again relieves you from bookkeeping work, translating into less code to write (code that is now less error prone) because of its inline support for manipulating text strings and data.

Swift is faster

Dropping legacy C conventions has greatly improved Swift under the hood. Benchmarks for Swift code performance continue to point to Apple’s dedication to improving the speed at which Swift can run app logic.

Swift is nearly on par with C++ for both the FFT and Mandelbrot algorithms. According to Primate Labs, the GEMM algorithm performance suggests the Swift compiler cannot vectorize code the C++ compiler can — an easy performance gain that could be achieved in the next version of Swift.
 Fewer name collisions with open source projects

With Swift, namespaces are based on the target that a code file belongs to. This means programmers can differentiate classes or values using the namespace identifier. This change in Swift is huge. It greatly facilitates incorporating open source projects, frameworks, and libraries into your code. The namespaces enable different software companies to create the same code filenames without worrying about collisions when integrating open source projects. Now both Facebook and Apple can use an object code file called FlyingCar.swift without any errors or build failures.
Swift supports dynamic libraries

The ability to defer loading in a mobile app or an embedded app on Apple Watch will improve the perceived performance to the user. This is one of the distinctions that make the iOS ecosystem feel more responsive. Apple has been focused on loading only assets, resources, and now compiled and linked code on the fly. The on-the-fly loading reduces initial wait times until a resource is actually needed to display on the screen.
Swift Playgrounds encourages interactive coding

Swift’s newly introduced Playgrounds are a boon to experienced developers. The Playgrounds were partially inspired by the work of former Apple employee Brett Victor. Playgrounds enable programmers to test out a new algorithm or graphics routine, say 5 to 20 lines of code, without having to create an entire iPhone app

Swift is a future you can influence

Apple is focused on providing the best consumer experience and is building only those features deemed worthy of attention.  The team supporting the development and evolution of Swift is very interested in how the language can be improved to better support the development community that builds apps and systems using Swift.

 

This article is taken from : infoworld

 

Rules of social media marketing

 

Social-networks_a

1. Listen and monitor your customer

Listening makes more success over social media marketing, and it is essential too, Monitor your target audience and join with their conversation, Prepare appropriate content and used to make conversation.

2. Focus on social media
A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance of success than a broad strategy that attempts to be all things to all people.

3. Quality of content
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

4. Be Patience
Success over Social media doesn’t happen over night, so be patient untill your post reaches the people who live in the limelight. once it reaches a group of people then it will hit more number of people soon

5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.

This sharing and discussing of your content open new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.

6. Online Influencer
Alwasy Search for influencers who likes your products, and note whether they have valuable or large amount of followers, if they have it try to reach them and create a relationship with them.

7. Value of content
Don’t post directly about your product, in irrelevant pages, then people will stop listening you learn , prepare an amazing content , and try to reach the people with creativity among the content

8. Acknowledgment
Don’t avoid the person who reaches you , and try talk with you while you are online, because the acknowledgement is must important in social media marketing
9. Accessibility
Make your content always available, and don’t delete the post once you shared if you feel that was wrong one, let it be available, and monitor what happens , and listen what people talking about that.

10. Reciprocity

If you wan’t your post should be share to others by your audiences, then do same for them also,
Social media always focused on sharing of post published by others.

This article is originally posted on  :entrepreneur

post inspired by :Superstition

 

Ideas for Promote business online

abstract 3d illustration of internet business conceptual sign

abstract 3d illustration of internet business conceptual sign

1. Use the three big local listing services

Registering your business with Google Places allows it to be found more easily on Google searches and it shows up on Google Maps. All you have to do is fill out the form and register, then get your business verified through their confirmation process, which can be done either with a phone call or snail mail. Yahoo! also has a big database of businesses called Yahoo! Local. It’s free, and is certainly worth the few minutes it takes to set up. Microsoft’s Bing has a similar service that’s easy to sign up for.

2. Embrace social media

Social media isn’t just a tool to gain exposure—it has now become a necessary time investment for every business to make. You can tie in ads and offers on your Facebook page and have a direct channel with your customers on Twitter.

3. Start a blog

Start a blog and do post frequently about your product , and it is also a direct way to connect with your customer, a blog can create number of customers , and there you can clearly explain about your product, and it is a way to get educated customers

4. Put up multimedia on YouTube and Flickr

Put your demo video of your product video to the popular channels like youtube, and Flickr, this kind of process can create much knowledge about your product and can create much impression for your product within short period

5. Optimize your website

Search engine optimization cannot be underestimated in the world of constant Googling. Search for effective employees to work with and make your website well optimized.

6. Press releases

Every time your business does something newsworthy, don’t hesitate to shoot off a press release—maybe folks will pick up on it. They’re a powerful media tool to use to help generate publicity, and having the free distribution of them is a bonus.

7. Join a relevant online community and contribute

Actively contribute to a forum and build a rapport with the community, while keeping your business out of it. Passively promote your business by putting a link in your signature or mentioning it only when the context is appropriate.

This article is originally taken from  : American express  author : Kim bhasin

Find your Prospects

PLACE YOUR TEXT HERE

Everyone is not your customer

Seth Godin

First of all , we have to know well about our products , before we going to find our products.

Learn the customer issues

Before that create products which should solve the issues of the customers. A customer couldn’t come and say about their issues voluntarily until we reach them,we should go to them in many ways , either through social medias, advertisement, emails, phone calls and websites, there you can ask them about their issues.

Reaching the customers

Go and reach the customers either via any mediums are in direct . so that we can get a knowledge about their issues.. when we reach them we can’t easily put their tongue out. we should behave with them friendly.. and we should create a trust on you and your company.. then get a list of issues that they facing with the products which they are already using .

Get knowledge about their issues

And when we got an outline of their issues, it is must important that make a research on their issues .

Classify:

Then classify the customers based on their issues , and understand what are the issues that can solved by you, and your products, here we can make a decision on who are the prospects that we are going to sell our products and who are not.

Prepare a solution:

get some ideas for the solution, it may be either temporary or permanent solution, prepare the lot of suggestions, and other options that they should take on their products.. educate your customer about where they are, and where they should go to

Gather the information of your prospects:

Get inform about their personal , and professional Contacts if they are willing to provide. and do lead research on prospects, Create customer persona.

Don’t let go your prospects away from you:

Don’t make the customers suffer for purchasing the products which can solve their issues. instead of showing your product and explain about your product, and do not make compel on them to buy your products, when they are start listening up, make stronger authorities and trustworthy words, believable explanations.

Post inpired by :Voice

 

Conceal your ideas- Expose the marketing

Celebrities

Marketing is a race  Without a finishing line

Philip Kotler

Marketing is not a job, it is kind of racing without a finishing line as said by the Philip Kotler .

Marketing people should not tires on gathering people, they should run along with the prospects.

And Make them as a leads, the more you get coins or points in a game, the more you will achieve a new score.. that shouldn’t be an end of the game, we should try to the next level to achieve more high score

Marketing is also like that a game , the more you get your prospects , you will reach the higher positions.

Applying interest on marketing is shouldn’t be a duty, it should be also the interest.

As said by Philip Kotler , we should consider marketing as a race, but we shouldn’t run or ride all over the direction. we should move on one direction , and we shouldn’t change it.

your ultimate aim should be gathering points that is gathering as many prospects,

Don’t search customers for your products , create products for your customers.

Emails, printed marketing ,website advertising, social medias ,and mobile marketing,  are the magnetic tools that you should always keep with you , and attract the prospects while you are running in a direction. keep the tools with you, and they will come and sit on your shoulders.

Posted on : lifestyleofindians

Lead Generation

In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.[1]

Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events.[2] A study from 2014 study found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.[3]

Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing.

 

Online lead generation

is an Internet marketing term that refers to the generation of prospective consumer interest or inquiry into a business‘ products or services through the Internet. Leads, also known as contacts, can be generated for a variety of purposes: list building, e-newsletter list acquisition, building out reward programs, loyalty programs or for other member acquisition programs

Sales leads are generated on the basis of demographic criteria such as FICO score, income, age, HHI, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance leads.

Marketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.

Social media

With growth of social networking websites, social media is used by organizations and individuals to generate leads or gain business opportunities. Many companies actively participate on social networks including LinkedIn, Twitter and Facebook to find talent pools or market their new products and services.[4]

Online advertising

There are three main pricing models in the online advertising market that marketers can use to buy advertising and generate leads:

  • Cost per thousand (e.g. CPM Group, Advertising.com), also known as cost per mille (CPM), uses pricing models that charge advertisers for impressions — i.e. the number of times people view an advertisement. Display advertising is commonly sold on a CPM pricing model. The problem with CPM advertising is that advertisers are charged even if the target audience does not click on (or even view) the advertisement.
  • Cost per click advertising (e.g. AdWords, Yahoo! Search Marketing) overcomes this problem by charging advertisers only when the consumer clicks on the advertisement. However, due to increased competition, search keywords have become very expensive. A 2007 Doubleclick Performics Search trends report shows that there were nearly six times as many keywords with a cost per click (CPC) of more than $1 in January 2007 than the prior year. The cost per keyword increased by 33% and the cost per click rose by as much as 55%.
  • Cost per action advertising (e.g. TalkLocal, Thumbtack) addresses the risk of CPM and CPC advertising by charging only by the lead. Like CPC, the price per lead can be bid up by demand. Also, like CPC, there are ways in which providers can commit fraud by manufacturing leads or blending one source of lead with another (example: search-driven leads with co-registration leads) to generate higher profits. For such marketers looking to pay only for specific actions, there are two options: CPL advertising (or online lead generation) and CPA advertising (also referred to as affiliate marketing). In CPL campaigns, advertisers pay for an interested lead — i.e. the contact information of a person interested in the advertiser’s product or service. CPL campaigns are suitable for brand marketers and direct response marketers looking to engage consumers at multiple touchpoints — by building a newsletter list, community site, reward program or member acquisition program. In CPA campaigns, the advertiser typically pays for a completed sale involving a credit card transaction.

Recently,[when?] there has been a rapid increase in online lead generation: banner and direct response advertising that works off a CPL pricing model. In a pay-per-action (PPA) pricing model, advertisers pay only for qualified leads resulting from those actions, irrespective of the clicks or impressions that went into generating the lead. PPA advertising is playing an active role in online lead generation.

PPA pricing models are more advertiser-friendly as they a less susceptible to fraud and bots. With pay per click providers can commit fraud by manufacturing leads or blending one source of lead with another (example: search-driven leads with co-registration leads) to generate higher profits for themselves.

A GP Bullhound research report stated that the online lead generation was growing at 71% YTY[when?] — more than twice as fast as the online advertising market. The rapid growth is primarily driven by the advertiser demand for ROI focused marketing, a trend that is expected to accelerate during a recession.

Common types of opt-in ad units include:

  • Co-registration advertising: The advertiser receives some or all of the standard fields collected by a site during the site’s registration process.
  • Full page lead generation: The advertiser’s offer appears as a full page ad in an HTML format with relevant text and graphics. The advertiser receives the standard fields and answers to as many as twenty custom questions that s/he defines.
  • Online surveys: Consumers are asked to complete a survey, including their demographic information and product and lifestyle interests. This information is used as a sales lead for advertisers, who purchase the consumer’s information if provided. The consumer may ‘opt-in’ to receive correspondence from the advertiser and is therefore considered a qualified lead.

A common advertising metric for lead generation is cost per lead. The formula is Cost / Leads, for example if you created 100 leads and it cost $1000, the cost per lead would be $10.