1. Use the three big local listing services
Registering your business with Google Places allows it to be found more easily on Google searches and it shows up on Google Maps. All you have to do is fill out the form and register, then get your business verified through their confirmation process, which can be done either with a phone call or snail mail. Yahoo! also has a big database of businesses called Yahoo! Local. It’s free, and is certainly worth the few minutes it takes to set up. Microsoft’s Bing has a similar service that’s easy to sign up for.
2. Embrace social media
Social media isn’t just a tool to gain exposure—it has now become a necessary time investment for every business to make. You can tie in ads and offers on your Facebook page and have a direct channel with your customers on Twitter.
3. Start a blog
Start a blog and do post frequently about your product , and it is also a direct way to connect with your customer, a blog can create number of customers , and there you can clearly explain about your product, and it is a way to get educated customers
4. Put up multimedia on YouTube and Flickr
Put your demo video of your product video to the popular channels like youtube, and Flickr, this kind of process can create much knowledge about your product and can create much impression for your product within short period
5. Optimize your website
Search engine optimization cannot be underestimated in the world of constant Googling. Search for effective employees to work with and make your website well optimized.
6. Press releases
Every time your business does something newsworthy, don’t hesitate to shoot off a press release—maybe folks will pick up on it. They’re a powerful media tool to use to help generate publicity, and having the free distribution of them is a bonus.
7. Join a relevant online community and contribute
Actively contribute to a forum and build a rapport with the community, while keeping your business out of it. Passively promote your business by putting a link in your signature or mentioning it only when the context is appropriate.
This article is originally taken from : American express author : Kim bhasin