Find your Prospects


Everyone is not your customer

Seth Godin

First of all , we have to know well about our products , before we going to find our products.

Learn the customer issues

Before that create products which should solve the issues of the customers. A customer couldn’t come and say about their issues voluntarily until we reach them,we should go to them in many ways , either through social medias, advertisement, emails, phone calls and websites, there you can ask them about their issues.

Reaching the customers

Go and reach the customers either via any mediums are in direct . so that we can get a knowledge about their issues.. when we reach them we can’t easily put their tongue out. we should behave with them friendly.. and we should create a trust on you and your company.. then get a list of issues that they facing with the products which they are already using .

Get knowledge about their issues

And when we got an outline of their issues, it is must important that make a research on their issues .


Then classify the customers based on their issues , and understand what are the issues that can solved by you, and your products, here we can make a decision on who are the prospects that we are going to sell our products and who are not.

Prepare a solution:

get some ideas for the solution, it may be either temporary or permanent solution, prepare the lot of suggestions, and other options that they should take on their products.. educate your customer about where they are, and where they should go to

Gather the information of your prospects:

Get inform about their personal , and professional Contacts if they are willing to provide. and do lead research on prospects, Create customer persona.

Don’t let go your prospects away from you:

Don’t make the customers suffer for purchasing the products which can solve their issues. instead of showing your product and explain about your product, and do not make compel on them to buy your products, when they are start listening up, make stronger authorities and trustworthy words, believable explanations.

Post inpired by :Voice



Conceal your ideas- Expose the marketing


Marketing is a race  Without a finishing line

Philip Kotler

Marketing is not a job, it is kind of racing without a finishing line as said by the Philip Kotler .

Marketing people should not tires on gathering people, they should run along with the prospects.

And Make them as a leads, the more you get coins or points in a game, the more you will achieve a new score.. that shouldn’t be an end of the game, we should try to the next level to achieve more high score

Marketing is also like that a game , the more you get your prospects , you will reach the higher positions.

Applying interest on marketing is shouldn’t be a duty, it should be also the interest.

As said by Philip Kotler , we should consider marketing as a race, but we shouldn’t run or ride all over the direction. we should move on one direction , and we shouldn’t change it.

your ultimate aim should be gathering points that is gathering as many prospects,

Don’t search customers for your products , create products for your customers.

Emails, printed marketing ,website advertising, social medias ,and mobile marketing,  are the magnetic tools that you should always keep with you , and attract the prospects while you are running in a direction. keep the tools with you, and they will come and sit on your shoulders.

Posted on : lifestyleofindians